Frequently Asked Questions
What Is Google My Business ?
Formerly known as Google Places, Google My Business enables Business owners to claim a listing, for their Business, that may appear in Google search results. Virtually any type of Business (with the exception of certain more risqué establishments) can claim a Google My Business listing. This then will display information that searchers may want to know, such as address, opening hours, and customer ratings.
What Is Google Map Marketing ?
In a nutshell, Google Map Marketing is the process of using Google Maps’ functionality to make your Business, easier to find. Although this can be very useful (and expected) for large companies, it’s even more indispensable for smaller Businesses. However, Google Maps Marketing isn’t just about visibility – it’s about positioning, and not just that of your Business. If used correctly (and strategically), Google Maps can play an important part in your Digital Marketing strategy.
Where do People Fail with Google My Business ?
Although some Businesses claim their Google My Business listing, many simply register their Business and provide only the most basic (or worse, incomplete) information. This, unsurprisingly, results in far less visibility and a poorer overall Google Maps ranking. We will do the heavy lifting of making sure that your Google My Business is optimized.
What’s the Point of Google Maps Marketing ?
The primary objective of Google Maps Marketing, is to achieve as high a placement as possible, in the local Business results listings, on the Google Maps results, on relevant Google search results pages.
Why do I need Google My Business Listing, Verified ?
Getting your Google My Business listing verified should be the first thing you must do. The verification process can take up to a couple of weeks – Google My Business profile – to confirm verification.
Why does It take Time ?
Like most other Digital Marketing optimization efforts, improving your visibility in Google My Business can – and likely will – take time. This means there are no quick hacks, no overnight fixes, no easy way to rise to the top of the pack. Even if you implement all the optimizations above, it may still take a while for your Business’ visibility to improve on Google.
What are Maps Ads ?
In May, Google announced that a range of new ad features would soon be coming to Google Maps.
There are four main ad features that are new to Google Maps. They are
- Promoted Pins (which can include branding and logos);
- in-store promotions;
- customizable business pages; and
- a local inventory search function.
These ads will be shown in Maps results on the Google Maps app, the desktop and Mobile versions of the Google Maps site, and on Google’s Expanded Map search results.
Is it Important to have Reviews ?
It’s unclear to what extent user reviews play a part in the Google Maps search algorithm, but a Business with no reviews is almost certainly going to struggle to compete with a Business with lots of reviews. Its vital that You solicit and include reviews in your Google My Business profile.